Heineken International in cooperation with select cruise lines have developed a beer seminar program to educate their bar staff on beer. The seminar program began in 2003 with Celebrity Cruise line and has gained momentum ever since. The educational program covers everything from brewing to serving. The one-hour training on board each vessel, prepares the staff to answer questions concerning the different types of beer, how beer should be handled, poured, and of course rotated.

Due to the fact that Heineken is the most internationally known beer in the world, and cruise line companies are traveling the world, it’s the perfect combination. The trainings are currently occurring across the globe, from all over the Caribbean to Europe. We at Heineken, feel that the bar staff on board are the ambassadors for the Cruise Lines. The more well prepared their staff is to handle the ever changing demands of the consumers, the better it reflects on the management & more importantly improves the experience of their guests.

In addition to the training video, the seminars provide an outlet for each of the bar staff to ask questions. This truly gives them the opportunity to ask all those questions they hear from the guests on board. And now with this new site, gives them an outlet to come back too; should they have more questions.